other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For M
Perceived Risk
- Associated with the
Product category
Product Specific Risk
Will the product perform as I expect?
→ Delivering the required benefit
Am I doing the right thing?
→ Improving Self-image
Can the product hurt me?
→Affecting Health and LifeCan I afford the purchase?
→Providing value for money
What will my peers think?
→Result in Responses from others
How much
☞ 1에서 12블록까지 매력도와 확률를 비교 분석한 결과 매력도는
9블록에서 Y20이가 가장 높은 수치이며, 확률은 X15가 가장 높은
수치.
☞ 하지만 1에서 12블록까지 매력도와 확률에서 공통적으로 높은
수치를 갖고 있는 것은 Y20이므로 매력도와 확률 측면에서는
"Y20"이 유리.
I have previously said, according to attribution theory we attempt to determine whether an individual behavior was internally or externally caused. That determination depends on three factors : Consensus, Distinctiveness and Consistency.
In organization these factors are compared with each different thing. It applies distinctiveness to task, consensus to other members and consistency to time.
people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sneakers make feet comfortable)
- Furniture company (Opportunity to sit on a chair is decreased)
- Many other shoes company
2) Defense strategy
- Register patent for our production method
- Provide complete after service
expected
o Because the price online might be higher than the price from the retailer
o Because you spend a lot of time in research before you buy the product
o Because I don’t believe that goods purchased from online shopping will fit my perceptions
o Because I’m afraid to get counterfeit when shopping online
o Because I’m afraid that goals from a online store will not always meet my e
other competitors, it possesses certain weaknesses. Investigating these weaknesses and designing alternative strategies are useful to start thinking critically about marketing strategies.
b. Project Details and Expected Effects
To analyze the company’s current marketing strategies and to frame suggestions, LG Electronics and its 3D LED TV products were first researched. The focus was mainly
others, with specific examples.)
"Leveraging Multicultural Communication Skills for Retail Excellence"
Throughout my tenure in sales and marketing within the dynamic world of brand retail, I have cultivated a deep-seated understanding and appreciation for the intricate dance between product knowledge and customer
...<중략>
3. 그간 본인이 가장 열정적 혹은 도전적으로
During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
Idealizing his/her partner
Exaggerating partner's virtue and explaining away their flaws
This behavior, often observed between newly smitten lovers, is called
"pink lens effect"
To grasp neuroscientific explanation
To see how far this effect can affect
our way of thinking
……And we just had to know
……And we just had to know
Changes in our brain when we encounter a